Rounton Coffee

Rounton Coffee has been a big hit with customers in the Teesside and North Yorkshire area for years with various high street stores been placed in various locations. Rounton Coffee then went online into the eCommerce space driving their online sales through the Visualsoft platform.

The Challenge

To design and build a new Rounton Coffee store on the Shopify Platform. This project was a brand new build so there was no Migration of Data from Visualsoft to Shopify, however we did need to make sure that redirects and rankings were retained.

Some of the design and technical challenges for this project were;

• Make navigation, search and filtering easier so that customers can find the products they need faster.
• Ability to add additional or related products into cart
• Develop a Trade account system that works with multi level pricing including pro-forma payment methods
• To build a subscribe and save function where customers can build their own subscribe and save box
• Display our credentials and achievements

The Solution

As you can see from the brief we faced various challenges with this project, the first being the design phase.

StackUp Digital spent a lot of time in the design phase looking at key data from the previous site to make data driven decisions on page components, specifically the components that live on the product page. One mistake a lot of agencies make is design decision changes around certain page components that probably never needed to change. If something happens to work on the old site, we don't necessarily want or need to change it, perhaps re design it slightly and modernise the UI but its always worth keeping what we know works. We use data insights to make these decisions and so some of the new design work actually remained within the re design.

Like each project we start, we broken the technical brief down into smaller chunks. At the time we used Trello as our Project Management tool and so split everything into sprints use a Kanban approach.

How did we over come some of the technical challenges listed above?

• Because Rounton wasn't at the scale or ready for Shopify Plus, we introduced a Wholesale app that managed most of the Wholesale/Trade functionality for us. We worked with the Rounton team to come to an agreement about what was critical and what was not so critical when it came to the trade functionality
• We designed and built the build a box subscription service by hand using a mix of Liquid, Javascript and CSS to build up the customer selections. We were then able to select and send the specific pre built product option into the cart
• We hand built a flexible content block for credentials and achievements using the Shopify 2.0 customiser
• We used various Shopify API's to create a product addon function for related and suggested product purchases.
• We completely redesigned search and filtering using Shopify's Search and Discovery app. Everything for this project was kept native to make search and filtering super fast and accurate. This also allowed administration of product search extremely easy.

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